Our Founder

Aimee Marks came up with the idea for organic cotton tampons and pads while working on a high school project: ‘how do I solve the problem of tampons falling out in my handbag?’

But it quickly evolved into something far deeper as she discovered the pesticides and synthetic ingredients used in traditional tampons and pads. In 2009, TOM Organic was launched, giving Australian women access to pure and reliable organic tampons and pads.

“I had this idea in me and I couldn’t believe no one had done this in this way before”.

Aimee was committed to ensuring only the purest imaginable organic cotton touches the most delicate area of a woman’s body. This means there is not a single chemical in any part of the process from the air, water, soil and local waterways of the communities that grow the cotton all the way to your bathroom.

Aimee is committed to closing the loop on the woman’s entire lifecycle of products – her inspiration is to become a trusted brand for each life stage from periods, to pregnancy, to birth, to baby.

“I believe in contributing to a safer, healthier world, where future generations can grow and play.”

Aimee Marks, Founder The TOM Co

The tooshies baby range was birthed soon after Aimee herself became a mum to twins Poppy and Ivy. This was her comeback-from-maternity-leave project. Australia uses a staggering 5.6 million nappies every day (x10 the number of wipes), and this was a grocery aisle that screamed for due attention. Aimee’s use of 10,000 nappies in her twins’ first 18 months and meetings with her mother’s groups lead to the creation of our range of eco nappies and wipes that exist to ensure optimum performance without compromise on the environment.

Aimee is passionate about building a healthier world for her children and future generations to come.

TOM Organic & tooshies by TOM is an Australian owned business that exists because of the local community we exist in. There is a passionate team of women behind the brand who care about the good work that we do. One of the most important aspects of the business is the knowledge that our products have improved the wellbeing of so many women and their children.

Aimee is a Telstra Business Women’s Award Alumni, an RMIT Entrepreneurial Mentor, and Veuve Clicquot New Generation Award Finalist.